How Do You Become Google In Your Market?
Living in Spain is rather strange at times. I have said before in these pages that Spanish life is rather conformist, what one person does successfully everybody else follows in general. Successful estate agents beget copycat models, and the same can be said of academies, theme bars, delicatessens and a huge etcetera. Google is the absolute killer in this area though because people started to use it and everybody else followed. Loads copied but none got traction. In fact just like in English there is a phrase which says “Look for it in Google”, ie Google it.
When you are looking at starting a pay per Click campaign online you are told to test in Yahoo as it is a lot cheaper than Google to test a market. But the people telling you this are usually coming from the States where Google controls about 70% of the search market with Yahoo and Bing making up most of the rest, if we discount YouTube which is a huge search engine but for videos.
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