The business of Armpit Odor
With growing public concern over the use of chemicals, the new rage in marketing is for ‘natural’ products. Alum, a mineral crystal, is being sold in various sizes and shapes as ‘deodorant stone’ or ‘deodorant crystal’. It is in fact a very effective product for dealing with Armpit Odor. It works by killing the bacteria that cause the odor by assimilating sweat. Today deodorants are very big business. Our culture really is averse to armpit odor! The top six deodorant/antiperspirant products in the US grossed nearly a billion dollars in sales in 2000. Worldwide sales of these products totalled US$8.5 billion in 1999.