DV Kitchen Adds H.264 to QuickTime Publishing
March 10th, 2010 | by admin |DV Kitchen, the world’s leading video encoder & publishing suite for Mac OS X has added support for H.264 using QuickTime as the wrapper.
H.264 or Advanced Video Coding (AVC) is an industry standard for video compression. The H.264 standard is also known as MPEG-4 Part 10 and is a successor to earlier standards such as MPEG-2 and MPEG-4. An ITU standard for compressing video based on MPEG-4 that is popular, especially for high-definition video. AVC stands for Advanced Video Coding. Actually its identical to H.264 so you can find it as H.264, H.264/AVC, H.264/MPEG-4 AVC or MPEG-4 Part 10 (it can be twice as efficient as MPEG-4 Part 2).
Taking advantage of today’s high-speed chips, H.264 delivers MPEG-4 quality with a frame size up to four times greater. It can also provide MPEG-2 quality at a reduced data rate, requiring as little as one third the original bandwidths. You can think it as the “successor” of the existing formats (MPEG-2, DivX, XviD etc) as it aims in offering similar video quality in half the size of the formats mentioned before (this reduction enables burning one HD movie onto a conventional DVD).
There are many H.264 codecs, from Apple and many other companies, as well as open source codecs. In our experiments, we have found one codec, called x264, if properly programmed, to deliver superior results to any other H.264 codec we’ve tested.
To watch a video review of the DV Kitchen publishing options, inlcuding how to embed flv, visit the company blog.